Case Studies
Real businesses, real problems, measurable results. Every case study shows the strategy, the build and the numbers.
Logistics · SaaS Platform
Logistics Dispatch Platform
A growing logistics operator ran dispatch on spreadsheets and phone calls — schedules, tracking and billing lived in different places.
Lesson: Run a pilot on one depot before full rollout — and build the platform around how dispatchers actually work, not how the old spreadsheet flow was supposed to work.
Health & Wellness · Performance Marketing
Health Brand Acquisition Engine
A health and wellness brand had a solid service but an invisible online presence — almost no organic traffic and ad spend that did not convert.
Lesson: Fix tracking and the landing system before scaling budget — clean attribution is what made every later decision measurable.
Retail · ERP + POS
Retail ERP & Inventory
A multi-store retailer managed stock in a patchwork of spreadsheets and a legacy POS that could not talk to its online store.
Lesson: Ship in milestones so the team starts using the most painful module first — purchasing went live while the rest of the ERP was still in progress.