Health Brand Acquisition Engine
A health and wellness brand had a solid service but an invisible online presence — almost no organic traffic and ad spend that did not convert.
The Problem
Tracking was broken, landing pages were slow and unfocused, and every marketing dollar went out without clear attribution.
Our Strategy
Rebuild the landing system around conversion, fix tracking end to end, then layer technical SEO and paid acquisition on top.
The Solution
Conversion-optimized landing pages, complete GA4 + Meta Pixel + Conversion API setup, and integrated Google Ads and Meta campaigns.
Stack
Technology we used
The right tools for the job — nothing over-engineered, everything maintainable.
The Results
- 3.4x return on ad spend
- +180% qualified leads in 6 months
- Full-funnel attribution for every channel
“For the first time we know which channel drives which patient. The campaigns pay for themselves — and then some.”
Lessons learned
Fix tracking and the landing system before scaling budget — clean attribution is what made every later decision measurable.
Keep reading
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